Easter Retail Factoid:

Consumers plan to spend a total of $23.6 billion on Easter this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is above last year’s $22.4 billion, and approaching the record $24 billion spent in 2023.

“As we witnessed throughout the pandemic, holidays such as Easter are especially meaningful for Americans during times of uncertainty,†NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “During this time of economic uncertainty, consumers are prioritizing their Easter celebrations, and retailers are ready to help them enjoy this special occasion with loved ones.â€

According to the survey, the most popular Easter purchasing categories include candy (92%), food (89%), gifts (65%), decorations (51%) and clothing (49%). Overall, shoppers expect to spend a total of $7.4 billion on food, $3.8 billion on gifts, $3.5 billion on clothing, $3.3 billion on candy, $1.9 billion on flowers and $1.7 billion on decorations.

More than half of consumers plan to cook a holiday meal (58%), visit friends and family (55%), and attend church (45%) on Easter Sunday. A majority of families with kids (54%) are planning an Easter egg hunt at home [expensive egg hunt this year with the price of a dozen Grade A large eggs at $6.23].

Source: National Retail Federation